Digimarc and HP Inc. Present New "Connected Package" Award

BEAVERTON, Ore., Jan. 29, 2019 /PRNewswire/ --


Digimarc and HP Inc. have teamed up to bring an exciting new category to the Dieline Awards – the Connected Package Award – as a way to expand the understanding of connected packaging and celebrate the best connected package designs in the world. Connected packaging is a form of physical packaging that leverages advanced technology to enable brands to instantly connect with consumers in-store, at home or on the go with minimal impact to the design. Together, HP Inc. and Digimarc offer connected packaging solutions that demonstrate the vast benefits, helping brands:


Create an instant communications channel with consumers' smartphones


Provide greater product transparency and education


Offer unique, serialized identities for special offers, sweepstakes, and ability to convey product recalls


Track and trace products throughout the supply chain and point-of-sale to reduce fraud


Free up package real estate for brand and design treatment


Digimarc is the inventor of the Intuitive Computing Platform (ICP™) that features Digimarc Barcode, an advanced visually imperceptible code that can be serialized during printing on HP Inc. digital presses for product packaging, labels, displays and other print materials. Digimarc Barcode essentially brings a package "to life" and is reliably and efficiently scanned by enabled mobile devices, barcode scanners and computer vision systems. The two companies recently collaborated on a new serialized package printing solution with Link from HP.



Registration for the Dieline Awards closes on Friday, February 15th, 2019.


The Dieline Awards 2019 winners will be announced live at The Dieline Conference / HOW Design Live 2019 in Chicago. All winners will be announced on TheDieline.com in May 2019.



Create your award entry by registering here. To be considered for the Connected Package Award, you will need to answer a subset of simple questions on your entry form.



Now in its 9th year, Dieline Awards formally recognize the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging. Brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to Dieline Awards as the benchmark for impeccably-designed packaging of consumer products.