GS1 US Announces Call for Innovation for The Startup Lab at GS1 Connect

GS1 US® has issued a Call for Innovation for companies with disruptive technologies to be featured in The Startup Lab—a new highlight of GS1 Connect 2019 designed to showcase emerging technologies that could have a significant impact on commerce. Twelve startups with a demonstrable product that was launched between June 2017 and May 2019 will be selected to present their technology on June 19, 2019 and compete to win up to $10,000 cash.

Finalists will also receive complimentary access to GS1 Connect 2019, taking place June 19-21, 2019 at the Gaylord Rockies in Denver, Colorado. Entry is free and applications must be submitted via online form by February 18, 2019.

WHO: GS1 US, the information standards organization known for pioneering the barcode more than 40 years ago, facilitates industry collaboration to transform supply chain and e-commerce operations through open standards. Members include retailers, healthcare providers, foodservice operators, distributors, manufacturers of consumer packaged goods, apparel, general merchandise and healthcare products, and solution providers.

WHAT: The Startup Lab at GS1 Connect will showcase emerging technologies, business innovations, and strategies that improve an inefficient business process, create a transformational new product or service, or solve a business challenge in one of these areas:

  •     Computer Vision, Emerging Data Carriers, and Sensors
  •     Conversational Commerce (Chatbots, Voice Recognition, Natural Language Processing)
  •     Artificial Intelligence and Machine Learning
  •     Virtual Reality and Augmented Reality (VR/AR)
  •     Robotic Process Automation (RPA)
  •     Digital Disruption/Digital Identity
  •     The Internet of Everything

Applicants must not have raised more than $10 million in funding and must provide a brief description of the proposed innovation and its intended business or societal impact.


  •     February 18, 2019 - Call for Innovation application deadline closes at 5:00 PM EST.
  •     March 15, 2019 - Finalists will be notified.
  •     June 19-20, 2019 - Finalists will demonstrate their products at GS1 Connect and compete to win cash.

WHERE: The Startup Lab competition will be held at GS1 Connect at the Gaylord Rockies Convention Center, Denver, CO.

ADDITIONAL DETAILS: Applications for The Startup Lab must be submitted via online form.

For more information about GS1 US, please visit




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