"In this busy world of ours, Hallmark and the Postal Service want to help make connecting with loved ones a little bit easier," said Rob Bensman, vice president of strategic alliances at Hallmark. "PostagePaid Greetings provide you with everything you need. All you have to do is add a personal message."
The Intelligent Mail barcode is on the front of the envelope. When the cards are processed at a Postal Service facility, the barcode automatically indicates to the Postal Service the postage is paid. The postage is treated like a Forever stamp, and its value will always be equal to the price of a standard First-Class stamp, regardless of when it's mailed.
"We know card-sending is an important tradition and receiving cards is as meaningful as it ever was," said Paul Vogel, president and chief marketing/sales officer, U.S. Postal Service. "We are pleased to work with Hallmark in a way that honors this tradition while providing consumers with added convenience afforded by advanced technology."
The Postage-Paid Greetings will be available in Hallmark Gold Crown stores, Wal-Mart, Walgreens, CVS and other Hallmark distribution locations. There are over 200 varieties of everyday greetings to choose from; Seasonal cards will be available starting this Easter season. Postage-Paid everyday cards can be purchased for $3.99, and seasonal cards will range in price from $2.69 to $3.99.
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